Next year, I'm focusing on branding our homestead. The logo design needs to
be simplified, one color design or that translates well in a single color. Y'all
know with screen printing and embroidery, extra colors mean extra cost,
don't you? An almost silhouette design that incorporates our quirky
sense of humor, thinking outside the box, homesteading, angora rabbits,
chickens, organic gardening, etc. It was more than my stroke addled
brain, or even Mel's, sort of okay brain, could translate into a
simplified design. We also lack the time to work on it. This was also the information I gave to the graphic designer candidates as well to get a ball park figure of what the logo would cost me.
I've now hired a graphic designer to create a new logo for our homestead. Our current design is just too busy. I've thought it from its creation, but ran with it because of expediency for this blog and our videos. Now is time for a change before we get too big, with sales and other stuff, where branding and our logo are important.
In 2019, we'll be expanding our rabbitry (actually we started this year) for fiber production, babies for sale, and our pedigree line of English Angoras. We'll also be selling our vegetables, home canned
expanding into syndication through the Homestead Bloggers Network and a few others. What can I say, they like my writing. This necessitates a need for branding. There are business licenses, inspections, registering our rabbitry with the ARBA and NARBC, and other businessy type things that are also needed to set up branding us. We weren't in serious need of a revamp before now with sales being so small and sporadic.
Who did we hire? Jenna Woginrich. She's been free lance for years since she left it all behind (big city life). She, like us, is following her dream. She is the owner/operator of Cold Antler Farm in NY. I've been a fan of her published books, blog, and videos for over a decade. She's a one woman operation. Her credentials and work are impressive. And I, formerly in this business also, am not easily impressed. We believe in supporting like minded people everywhere. So take my cockeyed laundry list and fly with it. You won our cockeyed lottery for creativity, right thinking, and price. I promise not to be over critical and a nightmare client.
So exciting changes are coming in 2019 to the Cockeyed Homestead. Continue reading about them here. Some have even started already. Did you notice the "For Sale" tab at the top?
Y'all have a blessed day!
Jo
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